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Firefly Digital Media (FDM) inverts traditional marketing concepts: instead of sending a single message to deliver to a general audience, or a segment of an audience, FDM determines and crafts the best possible message for each individual consumer. FDM makes razor-precise matches tied to consumer interests, greatly increasing the level of consumer engagement and likelihood of participation in advertising initiatives.

In addition to being an incredible vehicle for customer acquisition, FDM is a powerful platform for brand marketers. FDM is able to help identify customers that repeatedly show interest in specific brands and products. Over 20% of our active members have engaged in 10 or more marketing-related actions with us. With this knowledge, FDM's advertisers can better identify, thank and reward their best customers.

The Firefly email solution is safe for the consumer, and safe for the advertiser. To back this up, Firefly is accredited by several industry-leading certification organizations. To learn more about what FDM is doing to help re-define industry best practices, visit our best practices page.